Privacy Policy

This Privacy Policy (“Policy”) explains how Replio Pte. Ltd. collects, uses, shares and protects information in relation to Placr’s mobile services, website, and any software provided on or in connection with Placr services (collectively, the “Service”), and your choices about the collection and use of your information.

You understand and agree that this Policy applies to all visitors, users, and others who access the Service (“Users”). Using the Service Users understand and agree that Placr collects, uses, shares and protects information in relation to the Service.

Collection of Information

Information you provide directly:

  • User content (e.g., photos and other materials) that you create, upload or stylize through the Service; and
  • communications between you and Placr.

Analytics information:
Placr measures traffic and usage trends for the Service by collecting information sent by your device or our Service, including the web pages you visit, add-ons, and other information that assists Placr in improving the Service. Placr collects and uses this analytics information with analytics information from other Users so that it cannot reasonably be used to identify any particular individual User.

Cookies and similar technologies:
When you visit the Service, Placr or an authorized third-party (e.g., an advertiser) may use cookies and similar technologies like pixels, web beacons, and local storage to collect information about how you use the Service.

Log file information:
Log file information is automatically reported by your browser each time you make a request to access (i.e., visit) a web page or an application. It can also be provided when the content of the webpage or application is downloaded to your browser or device.

When you use the Service, Placr servers automatically record certain log file information, including your web request, IP address, browser type, referring / exit pages and URLs, number of clicks and how you interact with links on the Service, domain names, landing pages, pages viewed, and other such information. Placr may also collect similar information from emails sent to Users.

Device identifiers:
When you use a mobile device like a tablet or phone to access the Service, Placr may access, collect, monitor, store on your device, and/or remotely store one or more “device identifiers.” Device identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device’s operating system or other software, or data sent to the device by Placr.

A device identifier may deliver information to Placr or to a third party partner about how you browse and use the Service. Some features of the Service may not function properly if use or availability of device identifiers is impaired or disabled.

Metadata is technical data that is associated with User content. For example, metadata can describe how an item of User content was stylized by User. Users can add or may have metadata added to their User content including a hashtag (e.g., to mark keywords when you share a photo) or other data.

Use of Information

Placr uses information that it collects from Users to:

  • provide personalized content and information to Users, which may include online ads or other forms of marketing;
  • provide, improve, test, and monitor the functionality of the Service; develop and test new products and features;
  • monitor and analyze anonymized metrics, such as total number of visitors, traffic, stylization techniques, and others; and
  • diagnose or fix technology problems.

Disclosure of User Information

Placr will not rent or sell User information to third parties outside Placr (or the group of companies of which Placr is a part) without User consent, except as otherwise described in this Policy.

Sharing with affiliates and service providers:
Placr may share User content and your information (including but not limited to, information from cookies, log files, device identifiers, location data, and usage data) with its affiliates. Affiliates may use this information to help provide, understand, and improve the Service (including by providing analytics) and affiliates’ own services (including by providing you with better and more relevant experiences).

Placr also may share your information as well as information from tools like cookies, log files, and device identifiers and location data, with third-party service providers that help us provide the Service to you. Service providers will be given access to your information as is reasonably necessary to provide the Service under reasonable confidentiality terms.

Placr may also share certain information such as cookie data with third-party advertising partners. This information would allow third-party ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you.

Control over sharing:
Any information or content that you voluntarily stylize with the Service becomes available to the Placr anonymously. You may share such information with third-party platforms in your discretion.

Change of control:
In the event of a merger, acquisition, bankruptcy, dissolution, liquidation of Placr, your information, including User content and any other information collected through the Service, may be among the items sold or transferred. You will continue to own your User content. The buyer or transferee will be required to honor the commitments we have made in this Policy.

Legal requests:
Placr may access, preserve and share your information in response to a legal request (like a search warrant, court order or subpoena) to the extent Placr is legally compelled to disclose your information. Placr may also access, preserve and share information on good faith belief that it is necessary to detect, prevent and address fraud and other illegal activity; to protect Placr, you or others, including as part of investigations; and to prevent death or imminent bodily harm.

Storing Your Information

Your information collected through the Service may be stored and processed in any country in which Placr, its affiliates or service providers maintain facilities.
Placr, its affiliates, or service providers may transfer information that Placr collects about you across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in the regions with laws governing data collection and use that may differ from law of the land of Placr, please note that Placr may transfer information to a country and jurisdiction that does not have the same data protection laws as your jurisdiction.
By registering for and using the Service you consent to the transfer of information to any country in which Placr, its affiliates or service providers maintain facilities, and to the use and disclosure of information about you as described in this Policy.

Children’s Privacy

Placr does not knowingly collect or solicit any information from anyone under the age of 13. The Service and its content are not directed at children under the age of 13. The use of the Service by any person under the age of 13 is strictly prohibited under the Terms of Use.

Other Websites and Services

Placr is not responsible for the practices employed by any websites or services linked to or from the Service, including, without limitation, for their information collection or disclosure practices.


If you have any questions about this Policy or the Service, please contact us via email

Changes to Our Privacy Policy

Placr may modify or update this Policy from time to time, so please review it periodically. Your continued use of Placr or the Service after any modification to this Privacy Policy will constitute your acceptance of such modification.